First digitally enabled Experience Centre: Amway India partners with Microsoft to launch
Anshu Budhraja, CEO, Amway India & John Parker, CSO, Amway
Amway India Enterprises Pvt. Ltd, India’s largest direct selling FMCG Company and a wholly owned subsidiary of Amway, USA, launched its first digitally enabled Experience Centre in Bengaluru today. Amway India has partnered with Microsoft to conceptualise and design the store with an aim to transform the consumer as well as distributor experience.
A specially created project team from Amway and Microsoft analysed each and every stage of the distributor/consumer buying pattern to work out a solution which can potentially convert each and every transaction into a lasting memory. The Experience Store leverages multiple new-age technologies such as ‘Augmented Reality’, ‘Gamification’, ‘Virtual Makeover Solution’, ‘Interactive Table Application’ and ‘Virtual Cart’ to give an immersive experience to the user.
Talking on the store, Anshu Budhraja, CEO, Amway India, said, “Amway has set-up some of the best Experience Centres in the world but none which leverage technology in quite the same way. This centre indeed is next gen! This Centre is part of a broader strategy where-in our aim is to leverage the digital technology to transform the distributor and consumer experience. We are targeting to launch more than 10 such Centres over the next 5 years.”
“We are very bullish about India as a market. We are further strengthening our product portfolio, getting into newer product categories like cookware, with a line-up of products. This calendar year alone, we are targeting to launch 10 new products in the country,” added Anshu Budhraja.
Karan Bajwa, Managing Director, Microsoft India, said, “We are pleased to partner with Amway to create an experience which blends digital engagement with physical products and spaces. Amway’s digital transformation is centred around the consumer and we are creating experiences which excite them in whole new ways. This is made possible by understanding customer’s behaviours captured through various sensors, Internet of things and natural user interface like touch and gestures.”
Highlights of the Amway Experience Centre
Spread over 24,000 sq. ft., this first of its kind Amway Experience Centre is strategically located on the Indiranagar 100 feet road – one of the upmarket areas of Bengaluru. There are many highlights of Amway’s Experience Centre including:-
- A 75 inch LED screen at the front façade of the building, and a giant LED wall at the entrance allows the consumers/ distributors to watch engaging videos/content on products/solutions offered by Amway.
- The wellness zone leverages the augmented reality and gamification to provide users with a unique learning experience on how to remain healthy.
- The beauty section on the mezzanine floor offers advanced Virtual Makeover Solutions. The users will be able to share the virtual makeover images on the social media as well.
- The digitally Interactive Table application reveals details like product features, value proposition when a product is placed on it.
- Virtual cart is another highlight of this stylized store wherein the user does not have to carry a physical cart around the store. Instead, the products can be added to a personalized virtual cart and payment can be done online.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Globally, Amway is over 56 year old, US $ 9.5 billion, manufacturer and direct seller of high quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1,150 patents granted and another 500 patents pending. Amway has more than 950 scientists across 75 research and development and quality assurance laboratories worldwide.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive high quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand while Artistry is among the world’s top five, largest selling, premium skincare brands.*
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam.
*Source: Euromonitor International Limited. www.euromonitor.com/amway-claims