Ola establishes in Australia
Ola, one of the major cab providers in India is now expanding globally. By announcing that now private vehicle owners and driver partners in Sidney, Melbourne and Perth are registering for the company, it seems that Ola is making another step into global competition.
Even though the US Rival Uber has been popular in Australia for the last three years, the company does not need to fear empty cars. “Instead we appreciate that the system has already been introduced to the community and they can see that the concept is accepted “, said Satish Meena, senior analyst at the research firm Forrester. Since the road is already paved they only have to prove themselves next to their US Rival and the Australian ride-hailing competitor GoCatch.
Ola has been celebrating great successes all over India since 2011 when they started the platform. Now it is present in more than 110 cities and seems ready for an international approach. After the Bengaluru-based company started cooperating with Microsoft they were able to build a connected car platform on top of their existing platform “Ola Play”.
Apart from Australia the company had also set up operations in Bangladesh and is aiming to expand all over south Asia, including Nepal, Sri Lanka and Bhutan. On top of their international expansion Ola is also experiencing with electric vehicles and a bicycle-rental Service calls Ola Pedal. In October 2017 the company was able to raise in total over $2 billion from Chinese Investors and uses this starting credit to open new ways.